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Case Study
Elevating Ward Infinity Impact Accelerator’s BrandVisibility, Engagement & Program Awareness
Industry
Higher Education |
Innovation & Entrepreneurship
Timeframe
August 2025 – Present
Client
Johns Hopkins Ward Infnity Impact Accelerator
The Challenge
As the Ward Infinity Impact Accelerator continued to expand its reach across the Washington, DC. metropolitan region, the program faced several marketing and communications challenges that limited visibility and engagement.
Key challenges included:
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No dedicated marketing or communications team, with outreach managed solely by program leadership and interns
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Lack of formal marketing systems, SOPs, and campaign workflows
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Limited digital presence, including inconsistent access and engagement on Linkedin
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No centralized website to serve as a digital hub for program information and storytelling
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Low event visibility and limited media exposure
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Minimal brand awareness beyond internal and existing partner networks
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The Goal
Ward Infnity sought to build a structured, scalable marketing and communications framework that would:
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Increase regional brand awareness
Improve stakeholder and founder engagement
Support program milestones, events, and partnerships
Establish consistent systems to support long-term growth and visibility
The Solution
Envision Creative A.R.T. partnered closely with the Ward Infinity team to design and implement a comprehensive marketing and communications strategy focused on visibility, engagement, and operational consistency.
Key solutions included:
Marketing Strategy &
Campaign Development
A structured, audience-centered marketing strategy aligned with program milestones, events, and stakeholder communications.
Digital Presence &
Website Development
Led the development of Ward Infnity’s offcial website in collaboration with the Johns Hopkins University Communications team—creating a centralized home for program information, events and storytelling.
Event Marketing
& Promotion
Supported major program events, including the Cohort Kickoff and Semi-Final Pitch Competition, through coordinated digital promotion and audience outreach.
Partnership Development
& Brand Visibility
Supported strategic partnerships and co-hosted initiatives, including collaborations with DC Startup & Tech Week, expanding regional visibility and cross-platform exposure.
Email Marketing & Newsletter Strategy
Developed and managed email campaigns to support announcements, event promotion,and stakeholder engagement.
Media Exposure & Public Relations Support
Helped secure and amplify earned media visibility, including a feature on Maryland Public Television’s State Circle segment.
Social Media Strategy & Execution
Re-established and managed the program’s LinkedIn presence with consistent content, visualassets, and messaging tailored toinnovation, entrepreneurship, and academic audiences.
The Results
Campaign Performance Highlights
22,000+
Emails Delivered
22.6%
Average Email
Open Rate | 2.4% CT
7,526
LinkedIn Impressions
(3,946% increase)
2000+
Event Registrations
and Attendees
285
Social Engagements
Program Impact
Beyond marketing metrics, the Ward Infnity Impact Accelerat or achieved
30+
Founders Supported
$200K+
In Seed Funding Distribute
100%
Net Promoter Score (2023 cohort)
1,500+
Community
Members Impacted
Data-Driven Growth & Optimization
Performance insights from email and social campaigns informed ongoing content refinement, channel prioritization, and messaging optimization-ensuring communications remained aligned with program goals and audience interests.
Through strategic planning, creative execution, and consistent engagement, Envision Creative A.R.T. helped transform Ward Infinity's marketing from ad-hoc outreach to a structured, data-informed communications system built for scale
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